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Territory Sales & Marketing Manager

Crooked Spoon Ice Cream is seeking an entrepreneurial, results-oriented Territory Sales & Marketing Manager to accelerate brand growth and expand market presence throughout the Pacific Northwest, with a primary focus on the Greater Seattle market.

This highly visible role reports directly to the CEO and offers the opportunity to shape the future of one of the fastest-growing premium ice cream brands in the region. The ideal candidate combines strategic marketing expertise with a strong sales mindset and a passion for building relationships. You will be equally comfortable developing brand strategy, securing new accounts, managing retailer relationships, and ensuring flawless in-store execution.

This role is ideal for someone who thrives in a fast-paced growth environment and enjoys turning great brands into household names.

Success Measures for This Role

The successful candidate will:

•     Increase brand awareness, consumer engagement, and market share through effective relationships, marketing and sales initiatives.

•     Develop and execute measurable sales and marketing objectives across retail, food service, and distribution channels.

•     Expand distribution, improve product velocity, and drive new account acquisition through strategic retailer, distributor, and broker partnerships.

•     Ensure marketing programs translate into exceptional in-store execution and consumer visibility.

•     Achieve monthly, quarterly, and annual revenue targets while supporting long-term brand growth.

What You Will Do

Sales & Business Development

• Develop and manage in store relationships with key regional retail accounts, including PCC, Metropolitan Market, Haggen, Town & Country Markets, NW Grocers, Safeway/Albertsons, and other natural and specialty grocers.

• Identify and secure new business opportunities across retail, food service, hospitality, and specialty channels, including restaurants, hotels, casinos, stadiums, golf courses, catering companies, and institutional accounts.

• Build strong partnerships with distributors including UNFI, KeHE, and DSD operators to drive sales growth and market penetration.

• Create and execute territory-specific sales plans with defined objectives for distribution gains, sales velocity, and account development.

• Own monthly sales forecasting and maintain accountability for achieving revenue targets.

Marketing & Brand Development

• Collaborate with leadership to develop annual marketing strategies, and budgets.

• Plan and execute experiential marketing programs, including product demonstrations, trade shows, Costco roadshows, consumer events, and community activations.

• Maintain an annual events and promotional calendar aligned with sales objectives and retail priorities.

Retail Execution & Field Leadership

• Conduct regular market visits to strengthen retailer relationships, evaluate shelf execution, and identify opportunities for improved merchandising and promotional support.

• Monitor in-store conditions, competitive activity, pricing, and product performance.

• Partner with brokers, distributors, and retail teams to ensure flawless execution of promotional programs and product launches.

• Serve as the voice of the market by sharing customer and consumer insights with company leadership.

What We Are Looking For

Required Experience

• Minimum of 3 years of sales and/or marketing experience within the consumer-packaged goods (CPG) industry.

• Demonstrated success working with food, beverage, frozen, refrigerated, specialty, or natural products.

• Established relationships with key Pacific Northwest retail buyers and category managers preferred.

• Experience with distributor, broker, and retail partnerships across multiple sales channels.

• Proven track record of delivering measurable sales growth and market expansion.

Skills & Competencies

• Exceptional relationship-building and negotiation skills.

• Strong strategic thinking combined with a hands-on execution mindset.

• Excellent written, verbal, and presentation skills.

• Highly organized, self-directed, and comfortable managing multiple priorities simultaneously.

• Proficiency in Microsoft Excel and Microsoft Office Suite.

Additional Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

• Experience within a startup or high-growth company environment is a plus.

• Valid driver's license and clean driving record.

• Ability to travel approximately 25–40% throughout the territory.

• Multilingual capabilities are a plus.

If you are interested in this position, please fill out the information in the form below!